A powerful product built by a smart, scrappy team.

Upright is built by Upright Labs Inc, based in Washington, DC and led by David Engle and Jackson Geller.

Upright Labs works with retailers to help bring their inventory online. They build ecommerce software that makes it easy for retailers to sell multichannel. Their debut product decreases the average amount of time to listing online by up to 75% with better accuracy, and less mistakes.

Upright Labs team members have worked with numerous partners in the retail and secondhand industries: Goodwill of Southern and Central Indiana, Goodwill of Greater NY/NJ, eBay, Tranclo, and many more.

Headquartered at MakeOffices at K Street, Washington, DC

David Engle


7 years in retail · Founded nonprofit at age 14

Jackson Geller


5 years in e-commerce · Started coding at age 15

Jaclyn Wilton

Business Analyst

Worked with some of the top Goodwills · e-commerce expert

Sam Barrientos

Senior Software Engineer

5 years in startups · builds PC's for fun

Johnny Cochran

Senior Ecommerce Analyst

12 years of Goodwill e-commerce experience

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