A powerful product built by a smart, scrappy team.

Upright is built by Upright Labs LLC, based in Washington, DC and led by David Engle and Jackson Geller.

Jackson built his first computer at the age of 12. David at the age of 14 launched a not-for-profit program that brought free events to thousands of underprivileged children. Together, they sold their last software company, Masquerade, to a venture capital backed e-commerce marketplace.

Upright Labs works with Goodwills to supercharge their e-commerce operations. They build software that decreases the amount of time it takes to list items online. Their debut product decreases the average amount of time to list on shopgoodwill by up to 90% with better accuracy, and less mistakes.

Upright Labs team members have worked with numerous partners in the secondhand industry: Goodwill of Southern and Central Indiana, Goodwill of Greater Washington, Ebay, Community Recycling, Tranclo, Midwest Textile, and many more.

Headquartered at Mindspace at K Street, Washington, DC

David Engle


7 years in retail · Founded nonprofit at age 14

Jackson Geller


5 years in e-commerce · Started coding at age 15

Sam Barrientos

Senior Software Engineer

5 years in startups · Builds PC's for fun

David LoBosco

Software Engineer

Mobile specialist · The Third Musketeer

Dave Laszczak

Software Engineer

2 years in e-commerce & crowdfunding · Converts coffee to code

Siera Smith

Director of Operations

Ops pro by day, Jiu jitsu by night· Entrepreneur since 11

Dan Conors

Sales Development

39 years Global logistic consulting· Loves to Foster Dogs

Kate Pellegrino


5 years in ops and product · Rock climber and salsa dancer

Cat Noble

Sales Manager

Selling since the ability to talk · Learned to ride a bike at 29

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