Secondhand retailers face a unique challenge in selling their products online in that every single piece of inventory is unique. When it’s time to post a new product online, there’s no stock photo option available; each product must be marketed individually.
But retailers now have a new tool: Upright Lister. Powered by Upright Labs, this multi channel listing software allows retailers to post their unique items across multiple marketplaces concurrently. This still begs the question: once an item is listed, how are retailers to reach a larger audience?
Goodwill of Greater Washington saw a need for direct to consumer marketing and filled it by using Upright Lister’s API to share their online listings directly on their website. Now, when customers are ready to shop directly with them, all they have to do is visit their shop site and browse their active listings. Once they find an item they like, they click on the item and it redirects them to their listings on the shopgoodwill.com marketplace.
Unsurprisingly, this has led to increased traffic on their secondhand listings, but it has also catalyzed a 151% increase in organic website traffic! Resulting in 70k+ unique visitors to their GoodwillDC.org website. With retail stores located in the DC metropolitan area, they are now benefiting from nationwide website traffic with a heavy concentration in California and Texas.
The increase in website traffic is accompanied by a 27% increase in the average time spent on their site, which has allowed Goodwill of Greater Washington to increase visibility around their greater mission and initiatives.
The best news? They can help you integrate your marketplaces as well! The team at Goodwill of Greater Washington is now helping other secondhand retailers integrate their marketplace listings through Upright Lister directly with their organization’s website.
When asked why they chose to work with Upright, Mr. Brendan Hurley, the Chief of Collaboration, Communication, and Marketing at Goodwill of Greater Washington, had this to say: “Upright Labs has a great relationship with Goodwill of Greater Washington as well as other Goodwill agencies, specifically their e-commerce departments. We knew that partnering with Upright Labs on the API was the right choice and it has paid off!”