What do $13 million, 825,000 products, and 100,000 brands in online sales have in common?
They all contributed to Upright’s Q2 Top E-Commerce Brands Guide–your data-packed resource to help secondhand businesses win April, May, and June this year.
It’s no secret that secondhand e-commerce just continues to grow. Sustainability-conscious shoppers and bargain hunters have turned to platforms like eBay, ShopGoodwill, and other online marketplaces. And they’re doing so in greater numbers–now more than ever.
So, when resale businesses like yours know which brands buyers trust (and want to pay for), you can price smarter, list faster, and source the best products.
Whether you’re managing inventory from a single storefront or multiple locations, brand-level insights are key to growth. We’ve got them broken down, ranked, and ready to work for you.
Get the Q2 Top E-Commerce Brands Guide!
Upright's team broke down $13 million, 825 products, and 100,000 brands in online sales by our users to provide the ultimate guide for Q2.
Why Brand Data Matters
The start of Q2 aligns with the kickoff of the Spring season in the US. This marks changes in seasonal shopping patterns as well. Think outdoor gear, athletic wear, and seasonal lifestyle items.
That makes now the perfect time to re-evaluate what brands you’re prioritizing for online sales.
Our Q2 guide dives deep into secondhand sales data from April 1 through June 30, 2024, across the Upright Labs’ platform. That includes thousands of resellers listing through Upright Lister to marketplaces like eBay, ShopGoodwill, Shopify, and more.
The result? A fully ranked dataset of the Top 200 Brands across three key categories:
- Top Brands by Total Dollar Amount Sold
- Top Brands by Average Price Per Item (PPI)
- Top Brands by Total Items Sold
Quick Hits from Q2: What Sells?
Here are some of the brands that crushed Q2 for Upright users in 2024:
Top Brands by Total Dollar Amount Sold
- Apple — $369,684.44
- Nintendo — $319,785.40
- Coach — $295,047.26
- Nike — $247,037.78
Apple may not have the highest price-per-item, but the tech giant still dominates in dollars sold. Big ticket electronics (iPads, MacBooks, AirPods) continue to drive high-revenue resale—especially when properly listed and priced competitively.
Top Brands by Average Price Per Item (PPI)
- Hermès — $803.99
- Leica — $479.63
- David Yurman — $385.31
- Tag Heuer — $371.13
Luxury still reigns supreme when it comes to resale value. Hermès leads the pack with an average item price that would make even Rodeo Drive blush.
Top Brands by Total Items Sold
- Nike — 10,936 items
- Coach — 10,274 items
- Michael Kors — 6,562 items
- Nintendo — 6,056 items
No surprise here—Nike continues to dominate resale volume. Athleticwear and sneakers remain steady Q2 performers, especially during Spring cleaning season.
Seasonal Standouts: What to Watch in Q2
When preparing secondhand inventory for online resale, seasonality matters.
Q2 brings a unique mix of shifting weather, tax refunds, graduations, and outdoor activities. Based on the data from our Q2 sales analysis, here are the product categories that gained the most traction this time last year—and are likely to perform well again this Spring:
Outdoor & Workwear Brands
Buyers in Q2 are prepping for warmer weather, outdoor adventures, and weekend projects—and it shows in what’s selling. Brands like Carhartt, Columbia, and The North Face continue to rank high in sales volume:
- The North Face ranked #10 in total items sold, showing that high-quality outerwear and outdoor gear stays relevant even as temps rise.
- Carhartt ranked #13 in total items sold. This proves the brand’s ongoing appeal for durable workwear and rugged basics.
- Columbia, Timberland, and Under Armour all cracked the top 100 ranked brands in total sales, but it’s worth noting that these brands perform best when in good condition or sold as large lots.
Whether it’s for hiking, working, or exploring, these brands offer reliable resale returns all season long.
Warm Weather Apparel
Q2 fashion shifts towards athleisure, activewear, and breathable layers. This makes brands like Lululemon and certain other athletic brands popular for online shoppers:
- Lululemon sold $98,000+ in total revenue last Q2–a 5% increase from Q1’s sales.
As customers refresh their wardrobes with Spring and Summer essentials, this brand continues to sell quickly and command substantial resale value.
Consumer Electronics
Q2 includes graduation season, summer prep, and long weekends. This normally spikes an increased interest in gadgets and gear. Major electronics brands showed strong performance in both total revenue and demand:
- Apple, Sony, Canon, Samsung, and Microsoft all ranked in the Top 10 by Total Dollar Amount Sold for Q2.
From tablets and laptops to gaming consoles and cameras, these products remain high-impact inventory for Q2.
Luxury Handbags & Accessories
Tax refund season meets fashion season, and that means luxury brands heat up in Q2. These brands don’t just sell—they sell big:
- Hermès topped the chart in Average Price Per Item (PPI) at $803.99.
- David Yurman and Louis Vuitton also ranked among the highest AOV performers, proving there’s a consistent appetite for high-end resale during this time of year.
Whether it’s a reward splurge or a smart secondhand investment, buyers continue to seek quality designer goods in Q2.
Want to know which brands are trending up or holding steady across all quarters?
That’s what the full Q2 Top E-Commerce Brands Guide is designed for. Get access to the top 200 brands in every category to guide your pricing, sourcing, and strategy this season.
Start Q2 Off Right
Brands matter and in the secondhand space, knowing which brands perform the best is the difference between average and exceptional.
If you’re ready to turn this quarter into your strongest yet, start with the guide built on over 825,000 successful sales.
