UGGs Are Back
We’ve seen the TikToks trends, the Instagram posts, and the celebs. A lot of people want to get their hands on a pair of UGGs. What was once a cozy early-2000s staple has now regained the spotlight thanks to celebrity endorsements, influencer marketing, and a Gen Z-fueled style revival.
In 2024, UGG ranked 16th for total items sold by Upright Labs users, with 25,172 pairs sold. UGG and cold weather may go hand-in-hand, but demand doesn’t stop once winter ends. Consumers have claimed UGG as a fashion and resale favorite.
If you’re looking to boost your secondhand e-commerce sales, UGGs are one of the best brands to resell online this year.
We’ll explore why UGGs are trending, share data from real secondhand sales, and show you how to optimize your UGG listings to capture more attention and more revenue. If you’d like to learn about other top-selling brands, check out our free 2024 Top Brands Analysis, packed with insights from $34.3M in resale data.
Celebrity Endorsements
UGG has tapped into the style trends that dominate fashion today: comfort, nostalgia, and luxury. Comfort-first fashion and effortless looks have taken over social feeds, and UGG has emerged as the go-to footwear for that trendy vibe.
Celebrity influence has played a massive role. When Kylie Jenner and Hailey Bieber were spotted in UGGs, it didn’t take long for the posts to influence fans. UGG capitalized on the moment, sharing the looks on their official Instagram to amplify visibility.
Celebrity Campaigns
In November 2024, UGG dropped a collaboration with Post Malone, tapping into one of the hottest names in music just months after the release of his Grammy-nominated album F-1 Trillion. By working with major cultural figures like Post Malone, UGG expands its reach beyond fashion and into music and pop culture, fueling even more demand. Campaigns like this keep UGG front and center.
With strong brand equity, influencer backing, and a consumer base that spans generations, UGG undoubtedly trends in resale.
UGG Resale Stats You Need to Know
UGG is a consistently top-selling secondhand footwear brand in the e-commerce market. Based on Upright Labs’ user data from all of 2024, UGG saw strong resale momentum across the board:
- Total Listings Sold: 25,172 items
- Total Revenue: $645,867.36
- Average Price Per Item (PPI): $25.59
- Best-Selling Quarter: Q4
Access $34.3 million of sales data from 2024!
Download the Upright Labs 2024 Brand Analysis to learn which brands dominated last year.
These numbers prove the high-demand and strong resale value of UGG-branded products for secondhand sellers. While the brand naturally peaks in popularity during the colder months, our data shows reselling UGG boots maintain steady all year long. From Classic Minis in the Winter to Tasman slippers in the Spring, UGG’s evergreen appeal keeps shoppers engaged throughout every season.
With new UGG products retailing for up to $300, the average resale price of $25.59 represents a smart deal for buyers and a solid return for resellers. It’s this value gap that’s driving more eco-conscious and cost-savvy millennial and Gen Z consumers to shop secondhand, where they can score UGG styles for less while making more sustainable shopping choices.
How to Optimize Your UGG Listings for Maximum Resale
Even the trendiest brands won’t sell themselves. Your listings need to do the heavy lifting. Here’s how to get the most out of every UGG item you list:
Photography Tips
- Use a clean background
- Include multiple angles (especially soles and tags)
- Highlight any wear, scuffs, or signs of condition.
Keyword-Rich Titles
- Include model names like Classic Mini, Tasman, or Bailey Bow.
- Add color, size, and material.
- Don’t forget to mention other specific terms like “Women’s,” “Kids,” “Winter Boots,” etc.
Descriptions That Convert
- Clearly state the condition, style relevance (“trending bestseller” or “celebrity-inspired” for example), and fit and warmth details.
Smart Pricing Strategy
- UGG branded products have an average resale PPI of $25.59. Start there, and adjust based on season (raise prices in Q4, stay competitive in off-season).
- Use brand hype and style rarity to your advantage.
Explore our full guide on Optimizing Listing Strategies for secondhand sellers to learn more.
How Upright Labs Users Scale Their UGG Resale
Secondhand stores can sell inventory with great listings, but streamlining the entire process is what truly drives growth and long-term success. With Upright Lister, our all-in-one e-commerce software, users can optimize every step of the resale process and move high-demand brands like UGG faster across multiple platforms.
Upright Lister helps sellers focus on growth, speed, and strategy by simplifying everything from pricing to shipping. With multi-channel listing, you can post once and sell across popular e-commerce marketplaces like eBay, ShopGoodwill, and Shopify. Automated pricing, real-time analytics, and customizable workflows make it easy to manage inventory, track UGG performance, and scale your resale operations with confidence.
Ready to Prioritize UGG?
With strong brand recognition, cultural relevance, and consistent year-round demand, UGG is a resale opportunity your organization needs to get in on. Whether you’re listing your first pair or scaling a multi-channel secondhand operation, the data shows UGGs deliver results.
Tap into the power of trends and insights. From UGGs to your next top-selling brand, Upright Labs is here to help your resale business grow smarter, faster, and more efficiently. Schedule a demo to see how our tools can support your success.