As the holidays approach, retailers are gearing up for peak shopping season. According to eMarketer, total retail sales are projected to hit a staggering $1.4 trillion for the 2024 holiday season, marking a 4.8% increase from last year.
In Q4 2023, e-commerce sales hit a staggering $322 billion — beating the next highest earning quarter of the year by $54 billion. If these online sales figures from 2023 are any indicator of what we can expect, then Q4 2024 is bound to be a record-breaking time period for all retailers.
Knowing which brands to prioritize in secondhand donations and list on marketplaces like eBay and ShopGoodwill can make a significant difference in your sales success. To help capitalize on this critical time, we’ve analyzed detailed sales data for over 5,000 brands sold through Upright Labs’ software in Q4 of 2023. This research reveals the top-selling brands that are essential to focus on to increase revenue as we approach the year’s end.
While brands like Nike and Coach might not come as a large surprise to be featured on this list, a closer look at our full data set uncovers some intriguing names. For example, Tory Burch, Ariat, and Mattel are all featured on this list, but don’t appear in the top 10 selling brands for this quarter.
Top 10 Brands to Sell in Q4
Here are the top 10 best-selling brands ranked by the highest number of products sold to help you target your inventory effectively for your sales strategy:
- 1. Coach | 3,591
- 2. Nike | 3,422
- 3. Michael Kors | 2,102
- 4. Nintendo | 1,826
- 5. Lululemon | 1,795
- 6. The North Face | 1,779
- 7. Carhartt | 1,528
- 8. Kate Spade | 1,308
- 9. Apple | 1,146
- 10. Sony | 1,043
The list is led by Coach and Nike, with Coach selling 3,591 items and Nike 3,422 items. Impressively, the top 10 brands dominate the high-demand product category, and even the brand ranked tenth, Sony, achieved substantial sales with over 1,000 items sold, underscoring the competitive edge these brands hold in the market.
Enhance Your E-Commerce Operations and Drive Growth
To maximize your success during Q4, it’s important to enhance your e-commerce operations and ensure you’re featuring the right brands to help drive growth. Upright Labs offers Upright Lister, a comprehensive software solution that not only boosts profitability and streamlines inventory management but also helps you analyze your shop’s data to identify top-performing items. Plus, by leveraging insights we gather from all our shops, Upright Lister equips secondhand retailers with the tools needed to optimize their inventory and set their organization up for success, driving efficiency and growth across all e-commerce platforms.
With Upright Lister, we handle the heavy lifting by gathering and analyzing crucial brand and sales data, allowing you to effortlessly list items and leverage actionable insights to drive your success. This seamless approach ensures you can focus on maximizing your sales potential while we provide the data-driven strategies and support needed to stay ahead in the competitive e-commerce landscape.
Want to Dive Deeper?
If you’re looking for more data-centric information, our Q4 2023 Top E-Commerce Brands Guide analyzes sales data for thousands of brands sold through Upright’s software during last year’s peak shopping season. Access the full resource here.
